Mom2moM is launching their new collection "Love By Isabel" the 8th of September 2011. Mom2moM is producing functional high fashion for newly mothers and pregnant women.


Using guest designers like Hollywood wife Isabel Adrian - Mom2moM will market additional collections. Isabel Adrian is known from TV and the reality show "Hollywood Wifes". Her job as a designer will be the main theme during the fall episodes starting 22nd of August (Swedish TV3).


Together with Isabel - Mom2moM today released their first promotional video for the collection and the TV series.


Watch the video 


The collection can be found at Mom2moM webshop.

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LONDON JULY 2011. Niklas Eklund, general partner at RECAPEX will also join Wellington Partners as a Venture Partner.


Pan-European venture capital firm Wellington Partners has appointed another high-calibre serial entrepreneur as a Venture Partner: Niklas Eklund. The Swede will share his vast experience in the Digital Media Sector with the portfolio companies and will help Wellington Partners to expand its footprint in the Nordic countries and across the rest of Europe.


Over the past 20 years, Niklas has built and internationalized a range of companies within reservation systems, revenue management, online marketing and web publishing; amongst others he was the co-founder and CEO of Wellington portfolio company Livebookings. Niklas describes himself as a ‘computer software geek and wizard turned businessman’ as he started his career at the age of 15. His achievements in building internationally successful companies have been recognized by various industry awards.


Niklas Eklund is the 15th Venture Partner - eight are based in North America and seven in Europe. Besides Niklas, high-calibre entrepreneurs like iPIN/Valista/Paymo (now Boku) co-founder Alexandre Gonthier, LinkedIn Co-founder Eric Ly and former COO Spencer Hyman are focussing on the Digital Media sector - a core investment area of Wellington Partners for almost 15 years. All Venture Partners advise and support portfolio companies in their areas of expertise on strategic planning, key executive hires and provide a crucial network for business development.


About Wellington Partners

Wellington Partners is one of the most successful pan-European venture capital firms. With some € 800 million under management and offices in London, Munich, Palo Alto and Zurich, the firm invests into companies throughout Europe that have the potential to become global leaders, in the areas of Digital Media, Cleantech, Electronics, Software and Life Sciences.


Since 1998, Wellington Partners has invested in more than 100 European companies, including now publicly traded Actelion and XING and privately held companies like Adconion, Alando (acquired by eBay), Ciao (acquired by Microsoft), Glo, Livebookings, Qype, and Spotify.



For more information please visit

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LONDON JULY 2011. is launching a new TV ad in the UK.


Livebookings consumer website is now running a TV commercial in the UK.


Have you tried to book a restaurant by calling them? Been there. Done that.


Time to get online -


Watch the ad

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HALMSTAD JULY 2011. Mom2moM releases a new promotional video showcasing some of their products for pregnant women and newly mothers.


Watch the video

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HALMSTAD JUNE 2011. Mom2moM AB has closed a initial seed financing round of 3.8 MSEK led by RECAPEX. The company designs high fashion clothes and beauty products for pregnant women and newly mothers.


Niklas Eklund, general partner of RECAPEX will join the company as the chairman.


Founder and CEO Elin Petersson has created a new innovative way to both design, develop, and market fashion for an interesting niche market.


With the companies first guest designer Isabel Adrian the collection Mom2moM Love By Isabel will be released using online stores during the fall of 2011.


Please visit Mom2moM (Swedish) for more information

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HALMSTAD, JUNE 2011. Virtual Trainer provides a product for training facilities and gyms. The innovative product is a 6ft iphone/ipad with an app which becomes a virtual trainer available 24-7. It includes over 300 instruction vidoes explaining how to best train and rehab your body.


Virtual Trainer also helps its customers to market and book personal trainers och gym classes. The product has been developed by co-founder Robert Lidén, Daniel Aarenstrup and Jonas Samuelsson. Their innovation has already achieved several awards and accolades like runner up in Venture Cup (May 2011).


RECAPEX general partner Niklas Eklund joins the company as the chairman.


For more information visit


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STOCKHOLM JUNE 2011. Johan Siwers is the new chairman for Interactive Advertising Bureau (IAB) Sweden. 


IAB is the independant organisation for the digital and interactive marketing industry representing the National trade associations and Corporate members.


As the CEO of Johan Siwers was responsible for the largest online advertising budget in the Nordics. This will be a valuable experience as he helps IAB as he leads their board of directors.


The board of directors of IAB Sweden includes representatives from Microsoft, Schibsted, Google and Procter and Gamble.


Read more about IAB on their website.

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HALMSTAD JUNE 2011. Virtual trainer has released a new product video showing the functionality of their latest product.


View the video

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London May 2011. Johan Siwers general partner at RECAPEX is interviewed at Google Zeitgeist in London as part of Google Think. Watch Johan answer the questions:


What gets you out of bed in the morning?
What keeps you up at night?


"Too Curious and Excited to Sleep"


How do you encourage innovation in your industry?


"Innovation is about Openness"


60% of the world's population is under 30. What does this mean for RECAPEX?


"Balance Between the Young and Old"






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