Ludvig Hedlund

Ludvig Hedlund is a cross-border growth & strategy leader with 10+ years commercial experience in marketing strategy, data analysis, creative development and measurement solutions.

After starting his career at Match.com in Stockholm, Ludvig moved to Dublin 2012 to join Facebook’s EMEA headquarter and is now one of the most tenured people in the company, being hired among the first 1% of Facebook employees globally.

After managing the Nordics for 8 years, Ludvig is now based at Facebook in London, where he is Head of e-Commerce UK. Managing a multi-million-dollar book of business with a proven track record of successful growth strategies, C-level partnerships, management consulting and business strategy development for global companies.

This also includes partnering with the broader ecosystem stakeholders in order to identify strategic partnership opportunities to leverage the Facebook Family of Apps (Facebook, Instagram, Messenger, WhatsApp) in supporting business growth.

At Facebook, Ludvig has been partnering closely with fast growing brands with global ambitions, from start-ups such as iZettle, Kry, Natural Cycles, Fishbrain and Storytel to e-Commerce companies like Happy Socks, NA-KD and iDeal of Sweden. He has also been supporting international companies to grow in the Nordics, such as HBO, while also managing large conglomerates such as Bonnier.  

Ludvig is also an entrepreneur, co-founder of an e-Commerce business.